rebranding -
cinemateca portuguesa
university project 2023-24
The rebrand refreshes Cinemateca’s identity while preserving its cinematic heritage. Inspired by film reels, editing marks, and archival systems, the visual language creates a sense of rhythm and movement.
Through halftone textures, black & white imagery, and bold duotones, the project balances nostalgia with a contemporary feel — making Cinemateca more engaging and accessible for younger audiences.
rebranding -
cinemateca portuguesa
university project 2023-24
The idea behind this rebrand was to refresh Cinemateca’s identity while preserving its history and love for cinema. The concept revolves around movement, archives, and accessibility. Inspired by film reels, editing marks, and modular structures, the custom typography and visual system create a sense of rhythm and motion, almost like film itself.
The visuals combine halftone textures, black & white photography, and bold duotones, balancing nostalgia with a contemporary feel. Applied across posters, merchandise, and social media, the identity aims to make Cinemateca more playful, recognizable, and engaging for younger audiences.
