“catharsis” photobook
and branding
university project 2024-25
Catharsis is a book series and brand about crying, repression, and the ways we hide what makes us human. The first edition is a large-format photo book with three storylines, poetry, and tactile elements like translucent pages and crochet inserts.
It expands into a full design system—identity, website, communications, and a children’s edition where a boy’s sweater mirrors his emotions. A quiet protest, it invites us to feel deeply, without apology.
“catharsis” photobook
and branding
university project 2024-25
Catharsis is a book series and brand exploring crying, emotional repression, and the ways we hide what makes us human. The first edition is a large-format photo book following three storylines: suffocation by tears, being trapped within them, and the shame that follows, paired with poetry (mine included) and tactile elements like translucent pages and crochet inserts.
Beyond the book, Catharsis includes a full design system: visual identity, website, communication materials, and a children’s edition where a boy’s sweater reflects his emotions.
The project is a quiet protest against repression, inviting people to feel deeply, without apology.